handbags: Etsy Success: Don't Let Down Your Biggest Fans

6.5.10

Etsy Success: Don't Let Down Your Biggest Fans

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Share Your Success!

May 6, 2010

Today's newsletter is brought to you by Etsy Admin and Blog Editor, Vanessa. She has a peeve she'd like to address!

Why do some artists and crafters not label or sign their work? It is hard enough to find that perfect something on Etsy — so why make it harder for shoppers to become repeat customers — or better yet, your biggest fans and viral marketers? As a small business, you don't have a huge budget to get the word out about your shop.

Label Maker: Don't Orphan Your Micro-Brand

I'm not for huge logos all over everything, but I think of all handmade items as individually crafted works of art, and if painters sign their work, why don't all makers? Why not add a label? What are your creative examples for labeling tiny objects or products with minimalist design? Share your techniques and opinions in the comments of this blog post.

Make 'Em Count
Seth Godin, recently shared these simple questions a seller should pose to herself:

When someone talks about you, what do they say?
If they want to recommend you, can they?
If they say, "Google this..." will the other person find you?
The best marketing you will ever do is your product itself. Does it talk about you?

I posed these questions in the Etsy Forums. Come on by and discuss them with us!

Show Your Hand
Middleburg shares her inspired and artistic way of thinking about labeling: "I have signed every piece I make for the past four years now, not because of the brand, the logo or the copyright — but because it came from my hand and so does my signature." Read on for more labeling tips from fellow Etsians.

Best,

Vanessa

P.S. Danielle says, "While we're talking about Seth, I encourage you to check out a recent post on his blog: No New Customers."

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