Etsy Admin, stellaloella, recently updated the Help Guide's entry, Etsy's Guide to SEO, with essential and concise tips to help improve your shop's search engine exposure. It's important to also understand that search engines don't only look at the placement of keywords, but also consider the "interestingness" factor of your Etsy items and shop. So today I want to talk about increasing the interest of your shop so that others on the web are linking to you (these are called inbound links). The more relevant and influential inbound links you have, the higher up you'll get in a search result.
1. Use your connections. Do your close friends and family members have blogs, websites, Facebook accounts, Twitter accounts, or social shopping accounts? Send out a single plea, asking them to support your shop in a thoughtful, "non-spammy" way.
2. Team up! I don't suggest joining an Etsy Team for the sole reason of collecting an inbound link or two — but I would be remiss if I didn't mention the great Etsy Team blogs out there getting a lot of great traffic! If you are on a Team, consider creating an inspiring blog post about a different member each week. Photos of your process and studio are always appreciated by blog readers! Learn more about Etsy Teams here.
3. Make a Statement. Have you ever noticed a quirky or amazing Etsy item become viral (a.k.a. a popular Internet phenomenon)? (Here's an example.) I bet there's something you've wanted to create (or have already created but haven't yet listed in your shop), but you haven't because you thought — it's too much. No one will buy it. Whether "too much" means too wild, too bright, too weird, too expensive, too large, I would say, just go for it! Even if that item doesn't fly out of your shop, it may bring in a ton of visitors who are just curious about this amazing item. I know the first thing I do when I find something completely out-of-the-ordinary is share it with my Internet friends, and this creates inbound links to that interesting item. Check out Etsy Blog's Keep It Weird series for inspiration.
4. Be a guest blogger. Have a favorite blog? Contact the blogger and ask them if they need a hand. Have a few ideas about guest posts for their blog to suggest (bonus points if you write part of the article and share that with them). This post should not be about you or your work, but something else on which you are an expert or have an interesting opinion. In return for this free content you're providing, ask for the blogger to include a short bio about you in your post (and link back to your Etsy shop). Think about SEO when you write your guest post and any of your own blog posts, too! Here's an article to help: Blogging for Your Business.
xo,
Danielle
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