| ||April 1, 2010|
The author of The Handmade Marketplace, Kari Chapin, describes SEO in her latest Etsy blog post: "This stands for Search Engine Optimization. People use SEO strategies to increase traffic to their websites by using keywords that make them easier to find and higher ranked in search engines."
When I head over to Google and search "handmade art & illustration," guess who comes up as the very first result?
3. Say no to fancy shop sections. Your shop sections help describe the contents of your shop to a search engine. So "Upcycled Shirts" would be a better shop section than "Kooky Collection."
Here's a shop that's doing a lot right:
What do you think I find when I search "upcycled shirts" on Google? Uba Upcycles is the second result!
Etsy's Guide to SEO is your best study guide to help optimize your Etsy shop. So make sure you check it out! Have you worked through this guide, but still have a question? Let me know and I might answer it in next week's newsletter! Submit your question here.
Keep in mind that even if you are doing everything you can to optimize your shop, search engines also look at the "interestingness" factor of your Etsy items and shop. This is another secret forumla, but there is something you can do that I'll talk about in Tuesday's Etsy Success to increase your "interestingness," so stay tuned!
Helpful Forum Threads
Etsy News — What You Need to Know
55 Washington St | Ste 512 | Brooklyn | NY | 11201
Forward to a friend | Manage Preferences