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| October 14, 2010 | |
| Did you miss last week's Holiday Boot Camp newsletter? You still have time to catch up — view it here! The first three weeks focused on the goods. Now we need to figure out how to package them up for our online audience. The first step is to wrap those items up in the right stories and writing authentic descriptions. Etsy buyers expect more when they come to Etsy looking for gifts. You know that feeling of pride when you've found something special for a loved one? How fun it is when you can tell a story about that gift? Be sure to read this week's boot camp article by guest author, Johnny B. Truant. Create three lists of keywords. The first list will describe your buyer's attributes; if your buyer was the lead character in a play, what keywords would you attribute to that character? The second list should describe your style (have a peek at the Tag-O-Rama Etsy Blog Post for help with this one!). Your last list should describe your values as an artist and as a business owner. Feeling stuck? Have a closer look at the example exercise above. Keep this list handy when you are writing your item descriptions, updating your profile, creating a blog post, or writing a press pitch.  Tell a Story in Your ProfileI'm not going to butter this task up, it's a tough one. Get into that Etsy Profile and tell your story. You don't have to write a memoir, even a snippet from your daily life can be an interesting read. Make sure to have your Boot Camp buddy give you feedback and check for spelling errors! When you've updated your public profile, let everyone know in this forum thread so we can have a peek! Best, P.S. Extra credit! Read Copyblogger's 7 Tips for an Authentic and Productive Writing Process. |   Read this week's Boot Camp articleEtsy Success Keyword Exercise Update Your ProfileCheck in with your Boot Camp BuddyPost in the Boot Camp forum threadClick here to print this week's checklist Boot Camp Quotes "I think anyone who works in a creative field needs to be able to trust their instincts. I've been making jewellery for three years and it's only just now that I am starting to learn whether an idea is worth creating or not. Sometimes I let something knock around in my head for ages before I actually sit down and make it...maybe because I am scared it will fail and I will lose my confidence again. I must learn to take more risks." - Twinklyspangle's Boot Camp Blog Post | |
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