11.1.11

Shop Makeover: Let's Get Started

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Ready to start 2011 with a thorough Etsy shop makeover? Good! Because that's what the next eight newsletters, sent over the next month, are promised to help you do. If you follow along this path with me, I'll make sure you come out with a more refined Etsy shop, and some small business tools under your craft show money belts. This week we're going to focus on your online presentation. Let's jump right in!  

Building Your Brand

Image by virginiakraljevic 
I wanted to start this series with an in-depth look at branding. I reached out to Sarah Stearns from Makery, since she works with small businesses to build their brand, engage their customers and increase their bottom line. I knew she'd be the perfect person to help us think about crafting our brand identities.  

Banner and Avatar Tips
Image by classiccampbell
First off, if you don't have an avatar stop reading this and create and upload one to your Public Profile! If a buyer sees a shop without an avatar, they might suspect you're not currently active on Etsy and be leery of making a purchase. 
 
After you've dug through the above branding article, be sure to think about reworking your shop banner. Here are some helpful resources...


This Week's Shop Makeover Challenge
Image by GirlsCanTell
This week’s challenges are brought to you by EtsyRain leader, Marlo Miyashiro (a.k.a. IMakeCuteStuff). She has been in the retail and wholesale handmade craft industries for over 20 years, so take these product photography challenges seriously and learn from a pro!   
I've started a specific Etsy Success team thread for this newsletter. I'd love it if you checked in with the other sellers and me, and let us know how you're doing with today's tasks and topics. 
   
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