| |  | Alert! I had a few thoughts I really want to share, so today's newsletter is a little more verbose than usual. We'll be back to the regular format on Thursday! I'm sure you're aware we've changed the way Etsy's search works. In this change, we're seeing more overall sales by the Etsy community. This is exciting, the quicker a buyer can find what they are looking for, the better. But this does mean they are viewing fewer items on their hunt for the perfect handmade or vintage item or supply. A while back I wrote about the single sale highs and lows. It's easy to get wrapped up in watching a sale or view counter get higher and higher, but this can be an arbitrary way of measuring success. Now I want to talk about conversion rate. Your conversion rate would be the number of favorites you get in comparison to the number of visits, or the number of sales compared to the number of visits. Go ahead and track both!I'm sure many of you have thought about this already, but I want to bring it back up to you now, because I see many sellers focusing intently on views. Remember all views are not created equal. Instead of trying to grab as many views as possible, you should be thinking about pulling in the right buyer (one who is ready to support you and become a collector).With all this said, it is important to update your shop so that your views don't drop too drastically. In the last Relevancy Shop Critique on Etsy's Online Labs page, HeyMichelle and I give you a way to come up with your own formula (SEO is never cut-and-dry) to help you optimize your titles and tags for Etsy search. Before you go off updating, tweaking, and coming up with your own formula, think about what your most important measurements of success are. I hope this helps! Please feel free to chat about this in our Etsy Success Team. I'm interested in hearing your views on this subject. (Pun intended.) |
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