9.9.10

Etsy Success: Not-So-Idle Hands

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EtsySuccess

 September 9, 2010

A few weeks ago, I met an Etsy seller named Lyndsey at a conference. Unbeknownst to me, Lyndsey, a.k.a. idlehandsdesigns, was already on marymary's radar to be featured in the Quit Your Day Job series, so I was thrilled to see her face again on the Etsy Blog. Today I want to highlight Lyndsey's tips and give you accompanying resources so you join her on the path to success.

Your sutured heart line is so popular. What's the key?
"One of the best decisions I made last year was to rework my signature piece and present a more affordable variation. The classic sutured heart was $130, and with the doom around the economy I knew that limited my customers. Now I have eight different options and a price range of $50 - $152."

Recommended reading: Launching a Product Line
 

What are your best marketing tips?
"I frequent Facebook and enjoy building relationships with my customers and friends on my page. Fans enjoy free shipping and exclusive specials. It's also a place were I share photos inside my studio."

Recommended reading: How to Effectively Use Social Media to Market Your Business and Creating a Facebook Fan Page. 

Want to hear more from Lyndsey? Be sure to read the rest of her interview on the blog!
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