Etsy News: New Subcategory Showscases and Updated Seller Directory

Etsy News

April 8, 2009

Hello Etsy sellers,

Today we are excited to announce a trial run of Subcategory Showcases. On Thursday, April 9, 2009 at 12am EDT we will begin selling Jewelry Subcategory Showcase spots. (Translate this time on a world clock.) They will be available for purchase at the Showcase Gateway. These spots will begin appearing on the site starting Friday April 10, 2009 at 12am EDT.

If you have tried to buy a Showcase spot in the past, particularly in some of our more popular categories such as Jewelry, you might be interested in this upcoming trial offer. Not only will the new Subcategory Showcases increase the availability of promotion opportunities, but they will also allow you to reach an even more targeted group of shoppers interested in your specific type of item. After we get your feedback on this trial run, we will evaluate whether to offer other Subcategory Showcases. Details, as well as the link for forum thread discussion, are available here.

I also wanted to take this opportunity to tell you about an update we made to the Seller Directory, one of the ways to shop on the Buy page of Etsy. We are now limiting this page to stocked shops (a stocked shop has at least one active item listing). Our goal is to improve the shopping experience on Etsy. All Etsy shops will remain findable on the site. This change only affects which shops appear on the Seller Directory on the Buy page of the site. You can find more details here.

Thank you for working with us as we make enhancements to Etsy.

All the best,
Vanessa and Beth aka bethela
Etsy Admin

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