24.9.09

Etsy Success: Ideas for the Holidays

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VIRTUAL LABS SCHEDULE



September 24, 2009

Reminder! Product Lines for the Holidays workshop with marymary and me will be happening today at 4 p.m. ET in the Virtual Labs. Hope to see you there! I've collected some of our more important ideas for this topic below.


.No-Fail Gift Ideas
Want to have a best seller in your shop? Here are a few things to think about:
1. Personalized and custom items make great gifts.
2. Items for men are few and far between — yet chances are we all have men in our lives we need to shop for. Do you have anything for the dudes in your shop?
3. Complement the hot mainstream gadgets with a cozy or accessory! How about a handmade pod for those iPods?
Want more reading material on finding your product niche? Check out these Storque articles.


.Fall and Winter Themes
November and December are great months for entertaining. The weather gets a little chilly and people head back indoors for big family-style dinners. So what can you bring to the table? Think about place settings, wine cozies, invitations, ornaments, candles, garlands and other warm home decor accents. Need more thematic inspiration? Be sure to stay up to date with our Merchandising reports.



.Hot Holiday Colors List
A simple adjustment in color scheme can turn an all-year item in your shop into a perfect winter accessory. Here are a few color trends to consider:
Red + White (think peppermint)
Navy + White
Winter white
Cranberry
Gem colors (emerald, sapphire, ruby)
Autumnal colors (rust, chocolate, amber)
Metallics

And don't forget about November and December's birthstones, citrine and blue topaz.


.Descriptions and Photos
Created the perfect gift? Then toot that gift horn! Is this piece perfect for mom? Say so in the very first paragraph of your item's description. Would it make a perfect gift for Dad? Why not use a male model in your photos? Use those descriptions and photos to point out why (and how) this makes the perfect gift.

Hope to see you this afternoon for more ideas!

Best,

Daniellexo


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